Logo Design

Logo Design

We design original logos drawn in vector from the first sketch, tested at small and large sizes, and delivered with all the variations and file formats your printer, signage vendor and web developer will ask for.

Colour swatch fan used for brand colour selection

What does a logo design project include?

Logo design is the creation of a unique mark, made of a symbol, a wordmark or both, that identifies a business at a glance. A properly designed logo works at every size, from a favicon to a hoarding, in colour and in single colour, and is supplied as a family of variations and file formats rather than a single image.

A logo is the most repeated piece of design your business will ever own. It goes on cards, invoices, shop boards, packaging, uniforms, your website header and a 32-pixel browser tab. A logo that only looks good on a large screen will let you down in most of those places.

Our logo design work focuses on the mark itself and how it behaves in use:

  • Research and concepts based on your industry, competitors and the impression you want to create
  • Variations such as horizontal, stacked, icon-only, single-colour and reversed versions
  • Complete file set in vector and raster formats, in CMYK and RGB

A logo is one part of a brand, not the whole of it. If you also need defined colours, typography, imagery style and usage guidelines, that is covered by our brand identity design service.

Who needs a professionally designed logo

  • New businesses

    Founders registering a company or launching a product who want a mark they won’t outgrow in two years.

  • Businesses with a dated logo

    Firms whose current logo was made quickly, is hard to read small, or only exists as a low-resolution JPG.

  • New product lines

    Companies introducing a sub-brand or product range that needs its own mark alongside the parent brand.

  • Retail and hospitality

    Restaurants, cafés, salons and stores where the logo appears on signage, packaging and uniforms.

Common problems with cheap or rushed logos

Many business owners only discover their logo’s weaknesses when a vendor asks for a file. The signage company wants a vector, the embroidery shop wants a simpler version, and the developer needs a square icon. If the original was made in a free app or copied from a template, none of those exist.

Rushed logos also tend to rely on thin lines, gradients and fine detail that disappear when printed small or embroidered. Some use clip-art symbols that hundreds of other businesses already use, which makes them forgettable and can create problems if you later try to protect the mark.

On that point, trademark registration is a separate legal process handled by a trademark attorney. We design with distinctiveness in mind and can advise you to run a search, but we cannot guarantee that any mark will be registrable.

  • Start from research on your market and competitors, not from templates
  • Draw every concept as original vector artwork
  • Test shortlisted marks at small sizes and in single colour
  • Build a full set of layout and colour variations
  • Export a clearly named file pack for every common use
Website wireframe sketch with a highlighter and mouse

Scope

What you receive with logo design

  • Discovery questionnaire

    Questions about your audience, values, competitors and where the logo will be used most.

  • Original concepts

    Distinct logo directions, with the number of initial concepts agreed in the proposal.

  • Logo variations

    Primary, horizontal, stacked and icon-only versions for different spaces.

  • Colour versions

    Full colour, single colour, black, white and reversed versions with colour codes.

  • Complete file pack

    AI, EPS, SVG and PDF vectors plus PNG and JPG in CMYK and RGB.

  • Basic usage sheet

    A one-page reference showing clear space, minimum size and incorrect uses.

Process

Our Logo Design process

  1. Discovery

    We learn what the business does, who it serves, which competitors it is compared with and where the logo must work.

  2. Sketching and exploration

    Ideas are explored on paper and in vector, covering symbol, lettering and combination approaches.

  3. Concept presentation

    Shortlisted concepts are shown on realistic applications such as a card, signboard and social profile.

  4. Refinement

    The chosen direction is refined for spacing, letterforms and colour in the revision rounds agreed in the proposal.

  5. Variations and files

    We build every version, export the full file pack and walk you through which file to use where.

Technologies

Tools and technologies

Design tools

  • Adobe Illustrator
  • Adobe Photoshop
  • Figma

Deliverable formats

  • AI
  • EPS
  • SVG
  • PDF (print-ready)
  • PNG (transparent)
  • JPG

What you gain

  • Works everywhere

    A mark designed for small sizes and single colour stays readable on embroidery, stamps and app icons.

  • No more missing files

    Every vendor gets the right format, so you stop recreating your logo from screenshots.

  • Truly yours

    Original artwork, with ownership of the final logo transferred to you on full payment.

  • A base for future branding

    A well-built logo can be extended into a complete identity system when the business is ready.

Pricing

Plans & pricing

Choose a starting point — we confirm the exact scope and price in a written proposal.

Starter

A logo with the essential files to get started.

Custom quote based on scope

  • Logo design
  • Logo variations & file formats
  • Business card design — not included
  • Brand colours & typography: Basic
  • Brand guidelines — not included
  • Stationery & social templates — not included
Request a Quote

Complete

A complete identity system with guidelines.

Custom quote based on scope

  • Logo design
  • Logo variations & file formats
  • Business card design
  • Brand colours & typography
  • Brand guidelines: Full guidelines
  • Stationery & social templates
Request a Quote

Every project is scoped individually. Request a quote for an exact price — final scope and cost are confirmed in a written proposal.

Compare plans
Graphic Design & Branding Packages — feature comparison
FeatureStarterBusinessComplete
Logo design Yes Yes Yes
Logo variations & file formats Yes Yes Yes
Business card design No Yes Yes
Brand colours & typography Basic Yes Yes
Brand guidelines No Short guide Full guidelines
Stationery & social templates No Limited Yes

FAQs

Logo Design FAQs

Still have a question?

Ask us directly — you’ll get a straight answer from the team that does the work.

How many logo concepts and revisions will I get?

The number of initial concepts and revision rounds is agreed in the proposal, depending on the scope you choose. We prefer presenting fewer, well-considered directions over many rough options. If after refinement you want a completely new direction, we discuss it openly and agree the extra work before starting.

Will I own the copyright to my logo?

Yes. Once the project is paid in full, copyright in the final approved logo is transferred to your business in writing. Concepts you did not select remain with us and are not reused for other clients. Fonts used in the wordmark may carry their own licence, and we tell you which fonts are used and how they are licensed.

Can you guarantee my logo can be trademarked?

No designer can honestly guarantee that. Trademark registration is a separate legal process assessed by the trademark registry, and we recommend speaking with a trademark attorney. What we can do is avoid generic symbols, design an original mark and suggest you run a trademark search before finalising, which improves your chances.

Which logo files will I receive and what are they for?

You will receive vector files in AI, EPS, SVG and PDF for printers, signage and embroidery, which scale to any size without losing quality. You also get transparent PNGs and JPGs in RGB for websites, documents and social media. Files are named clearly by version and colour so your team can find the right one quickly.

Can you redesign my existing logo instead of starting over?

Yes. If your current logo has recognition worth keeping, we can refine it by redrawing it in clean vector, improving spacing and legibility, and simplifying details that fail at small sizes. If the existing mark has deeper problems, we explain why and let you decide between a refresh and a new design.

Client testimonials

What our clients say

  • Dalskhukbhai

    DA WebTech Innovations ne hamari website ko professional aur modern look diya. Team ka response fast tha aur requirements ko achhe se samjha. Highly recommended for website design services.

Get in touch

Tell us about your project

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