The Logo Design Process: From Brief to Final Files
The logo design process is the sequence of stages that takes a logo from a written brief to production-ready files. Here is what happens at each…
Corporate Branding
For established and multi-department companies, we roll your identity out across stationery, signage, presentations, documents and recruitment material, and set up the templates and rules that keep it consistent across teams and locations.

Corporate branding is the application and management of a company’s identity across the entire organisation, not only in marketing. It covers stationery, signage, presentations, reports, document templates, internal communication and employer branding, supported by governance processes that keep every department, branch and vendor using the brand consistently.
Brand identity design creates the visual system. Corporate branding puts that system to work across an entire organisation. The challenge is rarely the logo. It is the dozens of documents, templates and physical touchpoints produced by sales, HR, accounts, operations and branch offices, often by people who are not designers.
A corporate branding project usually covers:
The aim is that a new employee in any branch can produce a correct letter or presentation on their first day. If your identity itself needs work first, we begin with brand identity design.
Businesses with several departments producing documents and material independently.
Firms with branches, plants or offices in different cities that must look like one company.
Organisations that have a new identity and need it applied everywhere, not just on the website.
Companies hiring actively that want consistent recruitment and employee-facing material.
As companies grow, the brand often fragments from the inside. Sales builds its own presentation. HR designs recruitment posts on a phone app. A branch manager orders a signboard from a local vendor with an old logo. Accounts still uses an invoice template from years ago. None of this is intentional, but customers, partners and candidates see the inconsistency.
A rebrand makes it more visible. The new logo appears on the website while letterheads, visiting cards, vehicles and signage still show the old one for months, sometimes years.
Fixing it needs more than design. It needs an inventory of every touchpoint, templates people can actually use in Word and PowerPoint, a central place to find approved files, and clear ownership of brand decisions.

Scope
An inventory of stationery, documents, signage and digital assets in use today.
Business cards, letterheads, envelopes, invoices, certificates and ID cards.
PowerPoint, Word and Google templates with locked brand elements.
Designs for office, factory, reception, wayfinding and vehicle graphics.
Recruitment creatives, onboarding kits and careers page visuals.
Expanded guidelines, asset library structure and vendor briefing notes.
Process
We speak with department heads and collect samples of every document, sign and template currently in use.
Touchpoints are prioritised into phases, with high-visibility and high-volume items first.
We design each item and build templates in Word, PowerPoint or Google formats your teams can use.
Templates are tested with real users in a few departments and refined before wider release.
We deliver the asset library, updated guidelines and a simple approval process for future brand use.
Technologies
Customers, partners and candidates see the same brand at every branch and in every document.
Staff produce routine documents correctly using ready templates.
A phased plan replaces old material systematically rather than piecemeal.
Consistent recruitment and onboarding material supports hiring.
Pricing
Choose a starting point — we confirm the exact scope and price in a written proposal.
A logo with the essential files to get started.
Custom quote based on scope
Most popular
Logo plus core brand elements and stationery.
Custom quote based on scope
A complete identity system with guidelines.
Custom quote based on scope
Every project is scoped individually. Request a quote for an exact price — final scope and cost are confirmed in a written proposal.
| Feature | Starter | Business | Complete |
|---|---|---|---|
| Logo design | Yes | Yes | Yes |
| Logo variations & file formats | Yes | Yes | Yes |
| Business card design | No | Yes | Yes |
| Brand colours & typography | Basic | Yes | Yes |
| Brand guidelines | No | Short guide | Full guidelines |
| Stationery & social templates | No | Limited | Yes |
FAQs
Still have a question?
Ask us directly — you’ll get a straight answer from the team that does the work.
No. Corporate branding usually works with your existing identity and applies it consistently across the organisation. If the current logo or guidelines have gaps, such as missing versions or undefined colours, we address those first. A full redesign is only recommended when the identity itself is holding the company back.
Yes. We build templates in the tools your teams already use, such as PowerPoint, Word or Google Slides and Docs, with brand elements locked or placed in master layouts. Staff can change content without breaking the design. We include short usage notes and, where agreed, a walkthrough session for key users.
We design and prepare production files for signage, stationery and vehicle graphics, and can coordinate with your vendors on materials and specifications. Fabrication, printing and installation are quoted and billed by those vendors. Supplying everyone the same approved files is one of the main ways a rollout stays consistent.
After full payment, ownership of all final designs and templates created for the project is transferred to your company, as defined in the proposal. Fonts and any licensed stock images remain under their own licences, and we document them so IT and procurement can manage licences for staff who need them.
Revision rounds are agreed in the proposal for each phase. We ask the company to nominate one brand owner who consolidates feedback from departments before sending it to us. This avoids conflicting instructions and keeps decisions in line with the guidelines rather than individual preferences.
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